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This website has the following in the homepage, "To our new and improved personality assessment! Essential online personality profiles from the best in the business." Our analyzers analyzed that the web site also stated " Our affordable profiles help you recruit and coach your team to victory." The Website also stated " Studies show that resumes and unstructured interviews yield very low results for the perfect recruit. With a combination of Structured Interviews and the Craft Personality Questionnaire, you can up your chances almost 50! Learn About Your Recruit." The website's header had profiles as the most important search term. It was followed by personality profiles, personality testing, and salespeople profiles which isn't as highly ranked as profiles. The next words they uses is salespeople testing. salespeople assessments was also included and might not be understood by search crawlers.